Dave's Blog

I have been a regular visitor (7 out of 10 years) to Telluride for a decade.   For the first several years I visited, it was clear that it was a ski town.  I fear that has changed.  I understand economics, but please never forget that it is, at its heart a ski town. Your predecessor tried to position it as an elitist ski experience.  My family is not elitist…

Take a walk through the town introduce yourself to the locals—those folks live to ski…now take a walk through the mountain village.  Those people live the skiing lifestyle.  You need to keep both in mind as you grow the business.

My family is first chair to last chair skiers, and have little need for Sushi bars.  Paraphrasing a former President...It’s the skiing stupid!”  Best of luck, and I hope to see you on the slopes this winter.

Dave's reply: Hi Brett, Thank you for your comments and suggestions. I like your passion for the sport as well as the moutain lifestyle! As I'm typing this reply, I'm looking out the window as the Full Tilt mountain bike event is occuring here in Mountain Village. That seems to indicate that MV is not all sushi'd up. Also, there are weekly music events in the village this summer. Both Town and Village seem fun to me :)

Hi Dave,

I haven't been to the Telluride website in a while.  There are periods of time when I frequent the site daily, taking in the snow images.  Telluride is my favorite place on the planet.  My family and I have visited there for Spring Break skiing 8 out of the last 10 years.  We did not get to come this year due to conflicts in our kids' break schedules.  We are looking forward to coming next year, and are already doing some preliminary planning.  It will be interesting to see how things improve at Telluride.  I'll have to do some thinking about ways to improve Telluride.  It's been pretty great for us so far.

Dave's reply: Hi Bob, I agree that Telluride is the best alpine resort on earth - I truly believe that. Glad you'll be back again this year! Enjoy.

Hi Dave.  At this post just a quick welcome to Telluride and to your new position.  As a fairly new member (year and a half)I am anxiously awaiting my return to Telluride in September and again for skiing in February.

Dave's reply: Hi Pam. Thanks so much for the warm welcome. September in the San Juan mountains is the best! Travel safe.

Dave,

Welcome and congratulations on your new position.  My family lives in New York currently after moving from Chicago 8 years ago. When I lived in Chicago I used to easily ski 30 days a year, hitting all the resorts in the west.  I never came to tellurde because I beleived "it was too hard to get to!"  I came for a conference I sponsored here in the summer of 98.  After taking the gondola in to town, I scheduled a trip to ski here in December of that year.  I immediately bought a place and have spent 3-4 weeks a year since then.  I used to ski Aspen and Vail quite frequently, in fact I went back to Aspen for 2 weeks ago last summer to see if it what I remembered.  This place is different and that is what the charm is. Great skiing but even better community and scenery.  Please don't try to turn this place in to Aspen or Vail!

Dave's reply: Hi Todd. Thanks for your comments and advice!

I totally agree with you. Aspen and Vail are nice places but we don't want to mirror that experience - and they probably don't want us to do that either.

It's very important to me to preserve what differentiates Telluride from all other North American resorts. The combination of the historic mining town of Telluride and the European pedistrian Mountain Villlage which are connected by a free gondola which runs 7 days a week from 7:00 a.m. to 10:00 p.m. with world class skiing to both communities is not something that can be found anywhere else in this country - especially with the incredible San Juan mountain range which is a sea of 13,000 and 14,000 peaks.

I think the "reputation" for it being hard to get here is nothing but an evil plot to keep people from coming :) Montrose has great air service from large hubs and is only an hour away and a beautiful drive. The weather flying into Montrose is always good. Flights into the Telluride airport can be diverted to Montrose due to weather sometimes - but so what?

See you on the slopes this winter!

Congrats Dave!

I too want Telluride to stay Telluride. I have been coming to Telluride since I was a tennager in the 70's and I own a place in town and spend 45 days a year there. I love all seasons but live for winter and the uncrowded slopes that Telluride offers. I do not want that to change as I also hit Alta/Snowbird every winter and spend so much time avoiding other skiers/borders. Telluride is special and I hope it stays that way forever. One special request....Leave Chair 9 the way it is...no high speed chair!

Dave's reply: Chair 9 upgrade... That could be an interesting blog topic down the road! Thanks for your comments Jeff. Have a great season!

My family and I (3 girls - ages 8,10, and 11) have been going 10-15 days per year for the last 6 years and love it. We have tried many other ski resorts in the West and always come back to Telluride. Don't change anything - We love it the way it is.  

Dave's reply: Hi Tony - thanks for commenting. It sounds like you and the girls have found paradise in southwestern Colorado! What other recreational activity can a family of 5 do together outdoors for 6 to 8 hours in the winter in an incredible environment like Telluride? - Answer: nothing! Skiing is such an incredible family experience. Have a great season!

Telluride is a magical place and is not nearly as hard to get to as it is made out to be.  Look forward to your new management of the Mtn.

In my opinion the best improvement that could be made to the mountain would be a high speed quad to replace chair 7.  When might we see that happen?  

That would greatly enhance the skiing experience from Town.  Every year I hope to hear that lift 7 has been replaced with a quad.  What a difference that could make!

Thanks!

Bobby Lewis

Dave's reply: Hi Bobby, thank you for your question regarding Lift 7.

It is my understanding that the Town of Telluride has started up a mini-master planning process for the area around the base of Chair 7 - which is a good thing.

As part of that process, some have suggested a realignment of the lift and upgrading it to a high-speed quad. I haven't engaged in this discussion yet. At this point, I don't know enough about it to form an opinion but it appears that this planning process is very important due to the limited land base in the town.

With the recent conservation easement placed on the valley floor, in-fill and re-development will likely accelerate in the Town of Telluride over the next decade. 

It seems to me that the viability of a high-speed quad in that area is in part influenced by the plan for the Lift 7 base area.

I'm sure there will be more to talk about regarding this as the process evolves.

Hi Dave:

You are very much missed here at Mt. Hood Meadows.

After reading this blog, you obviously have those that want things changed, and, those that don't!  (ironic, isn't it?  You aren't going to be able to please everyone! Some things never change!)

I would like to assure everyone out there in "Telluride Land" that, if anyone is going to have a positive impact on the guest and employment experience at Telluride, it is Dave Riley.  

For those people that play, and/or work, and/or are in the commmunity, at Telluride Ski and Golf Resort, you could not have a more dedicated & hard-working  leader looking out for you.  

All those in "Telluride Land" are blessed to have Dave and his family.  They will be greatly missed here in the Northwest.

Embrace the Riley family and all they have to offer!

And, please.....the Dunk Tank has GOT to happen at Telluride!

Keep up the great work, Dave!

See you at NSAA in January!

Jami LaMaita

Director of Human Resources

Mt. Hood Meadows Ski Resort

Dave's reply: Hi Jami, Thank you for the nice comments! You've been a great partner and I think of you and the MHM team daily.

Just like at MHM, I'm only as good as the team members that surround me. The staff here is awesome which is going to make my work much easier. Everyone in the company and community have been extraordinarily kind and welcoming. This feels like a really good fit. All is good.

Dunk tank? What dunk tank? ;-)

Stay in touch at let me know if you need anything. I look forward to seeing you at the NSAA winter trade show. - Dave

It is nice to have a skier as chief executive.  Best of luck in the new venture.

Dave's reply: Thanks Mark. Can't wait to make some turns. Summer is far too long.

Hey Dave, welcome to Telluride!  I think its great that the ski area now has a CEO with ski industry experience.  From reading the blog posts and the article in todays Daily Planet it seems like you and your family are a natural fit with our community.

One topic, two words - Night Superpipe.  

anywhere south of Crested Butte and serves all of the southwest. The resort must spend tons of money on making the Superpipe that sits alone at night.  Moving it down to within walking distance from the Village and using existing lights/lifts (surface lift, lift #2) could really help bring some more life into the Village at night.  Maybe even a night pipe pass to help offset the costs......... Throw in some music, a few competitions and you get more use and more lif in the village from the best pipe anywhere south of Crested Butte.  (Durangatangs may even partake!)

If lift 7 is re-aligned (and/or upgraded to high speed) it would be ideal to have the top of the chair so that you could ski down to 5 without having to ride 4.  (though I understand that any of that is in the future)

See on on chair 9!

Dave's reply: Thanks for the suggestions CJ. When at Mt. Hood, we built an in-ground superpipe a few summers ago. I packed a set of the engineering plans in my suit case when traveling out here.

As a tech guy, I think it's great to see a CEO step up to the blogger podium. It's refreshing!

PS: if there's anything you need.... hehe.

Dave's reply: It's funny, when I was in Oregon, several employees at Intel were complaining that their CEO would not blog. He was probably too busy.. I just happen to think that taking time to talk with our guests and members of the community is really important and well worth the time required.

Hello to Jami-

I wish you would have mentioned the dunk tank earlier-we have our annual company picnic coming up on August 9th.  Maybe next year... Start preparing for that now Dave!  

Heather Young

Director of HR

TSG Ski & Golf

I'd like to see more econonical prices for locals, who are usually the working class. I heard a radio report yesterday stating that Aspen had the highest lift tkt. prices, but they also have a real deal. Better than Telluride, they offer a 7-day pass good for 4 ski areas & around $245, cheaper than the 6-day at TellSki.

Thanks, PK

Dave's reply: Hi Patrcia. I was waiting for this question :)

Comparing Aspen is a little like apples and oranges since the company does over 5 times the skier visits.

One of the best ways for a local to save money is to work for TSG in some capacity. If you're interested in that please contact our HR Department. There are lots of fun opportunities for part and full time work!

If that's not a route that's possible, please monitor the website for eticket deals.

Welcome to Paradise Dave.  While our little Hamlets are not perfect, you will have to search far and wide to find place more forward thinking, open-minded, and with a better sense of community.  On any given topic opinions may differ, approaches may vary, passions may ignite, but it is because we care.

Having been an on and off resident since 1991, longer than some, not as long as others, I have seen a lot of changes. Some welcomed, some still I am still perplexed by.  Finding that balance of big picture outlook and short term needs is a daunting task at times.  Especially when there are so many outside variables to contend with, and something out of your control, like the weather for a given season, can mean the difference between success or bankruptcy for some, and even if there is food on the table for others.

You seem like a hands-on, common sense, intelligent person, in a regular guy kind of way.  Good luck to you.  If you are ever in a jam over a decision on a particular issue, you might be surprised how enlightening a walk around town and a casual chat with a few long time locals and/or new arrivals alike can be.  You will never find more sensible, reasonable, articulate souls than in some of our "village elders" who hail from a wide spectrum of socio-economic backgrounds, like J. Michael Brown, Tom Hess, Elaine Fischer, Sharon Shuteran, Charlie Kane, Honga Im, Susan Dalton, Roudy Roudebush, Maddy Whiteman, or Hughey Sawyer, just to name a few.

Personally, in order to ensure the economic sustainability of our area, I would like see Telski put it's weight behind: more hotel beds, built with respect to our pristine environment; larger jets coming into the airport, bringing in more passengers more conveniently (about 10 years ago regional jets were brought in for testing, BAE 146 I believe); ski area expansion so we have a true seven day mountain; alternative energy credits purchased for ski company electricity usage in it's entirety; and overall more green initiatives such partnering with a reputable non-profit organization to sincerely market a carbon offset program for visitors and locals.  Imagine the PR value of the last two items.

Thanks for listening.  Again, a hearty hello, and as Rasta Stevie used to say, "Welcome to Jah's Valley."

Dave's reply: Hi Jimmy, Those are some very nice comments. Thank you for the advice and contacts!

Dear Dave,

Telluride Nordic Association (“TNA”) commissioned a study by Nordic Group International (“NGI”) to review Telluride’s existing cross country ski venues and establish a foundation study (“Report”) for a recreational trail master plan for Telluride and the surrounding region. It is the opinion of TNA that the Report is a valuable asset and will be a useful tool for not only the Town of Telluride, Mt. Village, Telski and Mt. Village HOA but particularly for The Town of Telluride’s Open Space Commission, as well as other foundations, alliances, committees, councils and organizations and persons interested in the recreational aspects of open space in the Telluride region.

As such I would like to provide you with a copy of the Report and ask that after your review that you pass it along to other organization members and interested parties. Please note that I am willing to be a part of a presentation or discussion and answer any questions in connection with the Report. Also, any questions or comments can be directed to me electronically at ls@larysimpsonproductions.com. For issues that involve the author, John Frado, I will pass those along to him for comment.

Sincerely,

Lary Simpson

Dave's reply: Hi Lary, Thank you for the opportunity to learn about the planning study for nordic trails. If you could drop it off at my office in the Plaza Building in Mountain Village that would be great. I'll give it a read.

Congrats Dave,

I am a ski bum at heart and currently working as an Recreational Therapist at the Grand Junction VA.  I have recently talked with a veteran who has been skiing with the adaptive program in Telluride.  He has mentiond great things about the program and the town.  On the other hand he has mentioned the off-loading ramps of the chair lifts and the general accessability of Telluride and Mountain Village are not up to par with other colorado resorts.  

With the growning numbers of disabled individuals and family members participanting in outdoor activities, do find it important to meet the needs of all individuals and how?

Dave's reply: Access for the disabled is very important. I'll look into the issues you have raised. Thank you Sara.

I've been skiing in Telluride since 1991 and visiting in the summer off and on since 1977.  I love the town and the people.  For me, there's no place I'd rather be (except in mud season).  We've pwned property since '92 and won't be giving it up in the near future.

Advice...keep Telluride remote.  That's a great deal of its charm.  Pay attention to the infrastructure.  "Old" may be fine but we need to keep people coming back.  Telski has always had great employees...continue to attract them.  

I was thrilled this summer when I was able to get a hiking map for the mountain.  I know where I like to ski but enjoyed being able to find some new foot trails.

Dave's reply: Telluride does have a wonderful summer trail system. Thank you for your suggestions Linda. I appreciate your input.

Dave,

Do you have any idea what is happening with the Peaks.  It apprears that the renovation will not be ready this winter.  I suspect that will hamper  your efforts to improve the number of ski days sold.

Dave's reply: Hi Michael. Good question. I'll tell you what I know.

I toured the property about 10 days ago. The Golden Door Spa remodel work was well underway and workers were in there getting things done. It looks like they can easily meet their latest projected opening date of August 31 for the spa. The improvements are quite nice.

Eric Sather, General Manager of the Peaks, showed us several of the rooms. Some had more demo than others. He said the owners had directed him to get the Hotel open no later than December 15th. Although the hotel has about 175 rooms, I was told that realistically about 130 can be opened by December 15th. Those rooms really didn't have much demo done. New furniture for the hotel rooms and suites needs to be acquired in order to accomplish this.

I have no information or reason to believe that what Eric told me is either untrue or not possible. He talked with confidence. Obviously, the owners could always change their mind but that was the plan which was communicated to me.

Most people know that the entire complex is for sale. The Telluride Ski and Golf company is exploring the possibility of purchasing the property, as well as others. It is too soon to say how that will go.

Dave,

Quick question, any news in regard to the hike-to areas being opened sooner in the ski season?  I know that this area was great for skiing last year and really drew a crowd of advanced skiers looking for more of a challenge and physical ski.  If the conditions are right, do you see this happening?  Also, any more concerts for Gorrono's?  This brings a lot of fun to the mountain and allows for great apres skiing and/or week night fun.  Look forward to being back on the mountain!

Thanks and good luck!  Let it snow!

LB

Dave's reply: The Black Iron Bowl area will be open as soon as possible this season. It does take a fair amount of snow due to the rugged terrain though. I understand that it is highly desireable and in demand and we'll get it open as soon as possible. Regarding concerts, I don't think we'll have raging rock concerts but we will have some tasteful live music at Gorrono's this year. Thanks for checking in with your questions LB!

We love Telluirde. We have enjoyed Teleksi.  Summer and winter. It has been one of the best membership we have had.  We are excited about new leadership... We would love to see more summer activities, like park city...

Dave's reply: Thanks for your positive feedback! Enjoy the summer and wax those skis!

Dave,

I split my time between Ouray in the summer and Telluride in the winter, where I have a small condo, averaging 85 ski days a season for the past 20 years. It is refreshing to see a skier as CEO!  Suggestions:  Top priority should be to upgrade the electric motor and mechanicals on lift 9.  I don't care if 9 is a quad or not, I'd just like to see it be more reliable.  The fact that it is still running is a tribute to the wonderful Telski lift mechanics.  In addition, Dave, I'd seriously suggest that you try to have lunch at Guissepi's on a moderately busy day. See what your customers go through. No matter how hard the crew works, the wait for food is incredibly long, there aren't enough tables or chairs, and many customers simply leave rather than wait in line. Just adding on to the present structure with similar simple construction shouldn't be a major expense.  Then the kitchen could be larger and there would be more seating.  A million-dollar restaurant really isn't needed there.  Hope to talk with you in person some day.

Dave's reply: Hi Gary, Chair 9 is getting serviced this summer. We understand the importance of that lift! About 3 seasons ago the gear box had problems which meant the lift could not load at 100%. The gearbox was completely rebuilt the following summer. Then a couple seasons ago the communcations line and brittle bar wiring was failing. That was all fixed last summer. The lift was fully load tested this summer and passed with flying colors. I was up at Giuseppe's last Friday morning looking it over. It would be nice to either expand or replace the building. It's not going to happen this year but we'll take a hard look at it for the future. It's an incredible location as you know!

Hello Dave , From a 5th generation , I would like to say welcome!

Dave , do you have any plans to bring back the Winter Concert series to the Moutain, it was a great way for loacls and tourist to hang at the end of the day, after a long day of riding hard and not talking much, I think it improved the whole astetic of telluride being hip and a great place to make your destination.

Last year when this went away i was sad to see it go, partly because I helped produce them, but also because I produce Aspens concert series and I know how much fun they are and how much economical impact it has on the area. It is a great way to say thanks for spending you money here! plus people drive to see good music, that tied together wityh the Telluride Mtn. is a win, win situation.

I grew up skiing/boarding here and my kids will grow up skiing/boarding here.

please let me know your thoughts.

also what are your plans for off setting energy costs, Wind power?

thanks, Jereb Carter www.allphasesproduction.com

Dave's reply: Hi Jereb. Thanks for your post.

I'll do some talking around regarding the music plan for this winter. I think some fun music which appeals to a broad audiance and not too loud is a good idea. Regarding renewables, I'm doing some work on that right now but it's too soon to outline the results. More to come on that one.

Welcome to Telluride!  Hope you enjoy the town and area as much as we do.  We have lived in many Ski towns including Aspen, Vail and Whistler.  The skico employees here are great! Very hepful, not overbearing and always accessible. Only complaint I have for the entire experience is the food. Go to any other ski town and you will find better food on the mountain!  Good luck and thanks for the blog!

Dave's reply: This is something I've also heard from others. Obviously this is an area which needs focus, attention, innovation, and improvement. I'll ramp up on this one. It's not rocket science! =)

Welcome, I own Las Montanas, and Sofios, two of Telluride's most popular restaurants and am the landlord for Brown Dog. While the town of Telluride is known for great food the on-mountain food ratings are some of the worst in the Rockies.

I think we could help, we would be interested in an on mountain menu, I think a number of local establishments would consider a "Taste of Telluride" type venue.  Improving the quality and service on the mountain will be good for all of us.

Stop by for a burrito or heli marg!

Dave's reply: Will you please email me your contact information? My email address is driley@tellurideskiresort.com Thank you for your initiative.

I have been living in Montrose for nearly 12 years now...originally from So Cal. My family & I have been ripping up the slopes in Tride every year, 10-15 days a season. The additions (gondola and terrain expansion a few years ago) were intelligent and well executed.

The lack of crowds, town charm, and suppressed commercialization MUST be maintained in the town of Telluride. Mountain Village has grown to such extremes in a European, contemporary, "new" sorta way, that there's no stopping that train! MV is still embraced by me, as many choices are available (slopeside) and it keeps the growth "away" from town...MV primarily caters to the folks with deeper pockets! More nightlife needs to be pumped into MV though!...it is SO dead at night!

Create more mountain biking trail systems...the mountain AND gondola are so condusive to the sport. More mountainbike trails please...I noticed the new trail added last year from top od San Sophia Station.

Best of luck to you...at places like Mammoth and Mt. Hood (near the coast) they rave about the snow DEPTH...out here we enjoy the snow depth as well, though it's all about the "quality" out here! March is always the best snow month!!! J

Dave's reply: Thanks for your thoughtful comments Jon. It is very beneficial for me to hear your perspective on these issues.

Welcome to Telluride!

Idea...put up a warning below the sandia trail sign at the start mentioning the fact that sandia merges with confidence, crystal etc for a hundred yards or so(where all those blacks come together). Even though sandia is a double blue at the top and a single blue at the bottom, i might have thought twice about taking it if i knew what was further down the trail. I made it down the trail without falling only because of the fabulous instruction I recieved a couple days before (I had only been skiing for four days!). Maybe there is a warning that I didnt see. But if there isnt I think that would save a lot of people from attempting a trail that is beyond their ability.

That goes for other similar areas in prospect bowl.

Dave's reply: Always follow Your Responsibility Code :) Here is an excellent link to learn more: http://www.nsaa.org/nsaa/safety/

Enjoy the life-long sport of skiing! We hope to see you back in Telluride soon Patrick. Thank you.

Hi Dave,

Welcome! It good to see the resort in such qualified hands. I came to Telluride for the first time this summer with my kids and we had a such great time, I would like move there. I am anxious to explore the job oppertunities and community events.

Congratulations on your new post!

Tamarra

Dave's reply: Thanks for your nice comments Tamarra. If your interested in learning about employment opportunities at Telluride Ski and Golf Resort, please contact Janice Todd, Human Resources Manager at Jtodd@tellurideskiresort.com Hopefully your dream to relocate and work at the most beautiful alpine resort in the world will come true!

Hi Dave

Welcome to our favorite ski destination!  You couldn't have picked a more beautiful place.  Our family visits from South Carolina for our winter vacation each year.

My expectation of a new CEO is to do what is necessary to keep my family from trying another resort. We have skied Tahoe and Steamboat, but have returned to Telluride for the past five years. When planning our ski trip each year, we sometimes contemplate trying a different resort, but always return to Telluride.  We, along with everyone else I talk to,  love the fact that Telluride is remote.  It's quaintness we really love!  No lift lines and small crowds is what keeps us coming back every year.  The size of Telluride is just perfect.  Of course our biggest concern is the development we have seen in just five years.  It would be heartbreaking to see Telluride outgrow itself and it's charm.  

We bring our two sons (10 and 14) each year and would like to see more family dining in Mountain Village.  Skiers Union is a favorite, although we heard it may be closing.

We hope you come to love Telluride as much as our family has.

Jim Matthews

Greenville, South Carolina

Dave's reply: Hi Jim! Thanks for the input. I have to agree with you that Telluride is unique from all other resorts in North America - in the best way.

Thank you for your loyalty!

Hi and welcome. Our family has been skiing in Telluride the past 10 yrs and we come all the way from Puerto Rico!!!!  Well worth the pilgrimage each year! We've taken note of the changes and are very aware of all that goes on there. I agree with many others... I know progress and development is unavoidable and even desirable, but be careful! If Telluride goes the Vail or Aspen ways, we might be looking for another place. I know it is hard to control the desires of certain populations, but things like not having fast food places, shopping malls or stoplights helps a lot and is what makes Telluride unique. I'd like to see the resort cater a bit more to the locals and the frequent middle class visitors, like us, who don't mind paying more and traveling further. Telluride is all about the ambiance, loose it and you'll loose a lot of faithful tourism. Good luck & see you this spring!!!

Dave's reply: Hi Marie, thank you for your thoughts and comments. I hear what you're saying. We don't want to copy Vail or Aspen either. There are some new buildings going up but no stop lights :) Thanks for choosing Telluride as your home resort!

Hi Dave,

Congratulations on your new position. My family and I have been coming to Telluride at least once a year for the last eight years. My main complaint about Telluride is the lack of an intermediate terrain park. Telluride currently has terrain parks devoted to beginning and advanced riders. I think that Telluride should implement a third terrain park for intermediate riders. It would be much safer for riders to progress to an intermediate park than to try the huge features in the Hoot Brown Terrain Park. Thanks and I look forward to seeing you this winter!

Dave's reply: Hi Steve. I've seen this problem at many areas. I think it has to do with the direction and vision within the freestyle grooming department. There is a tendency to build what they personally would like to ride (big features) and loose sight of the "progression" of the parks. I'll look into this one. Thanks for your input.

Welcome and thanks for coming to Telluride!!  Do you have any plans to open Allreds to the public again for lunch?  If not, do you have plans to open a decent restaurant where someone can get a nice meal while skiing?  Thanks-

Dave's reply: Hi Bill. Good question. It sounds like you're focused on a high-end experience with table service. Allred's is the best for that experinece. As you know, in the winter Allred's is open to the public for dinner but only available to Telluride Ski and Golf members for lunch. I'll have to re-evaluate this policy going forward. There might be a way to provide a limited number of reservations without impacting the members access. In the alternative, there are some very nice high-end restaurants in Mountain Village and Telluride which are very close to the lifts. As the area grows, I'm sure we'll have to either expand our mountain restaurants or build a new one.

Telluride is brilliant the way it is.  PLEASE do not let it change (unless that means of change is an expansion of skiable terrain).  Give the movie "out cold" a watch, just so you get my point more.  It is quite a funny movie.  Good luck, I am stoked for the season to start.

Dave's reply: Thanks for the input Cody. Are you aware of the policy change this coming year to expand the hike-to terrain off of the Prospect Bowl lift? I think you'll like that.

Dave, welcome to Telluride. I just got my Skiing magazine and can't wait for ski season. We first came to Telluride in 1986 and have owned a place in Telluride for 20 years. This Christmas holiday will be our 20th consecutive Christmas ski trip to Telluride. We also come back to town in the spring and summer. Until last year, none of us (my wife and I and our two boys) had skied anywhere but Telluride in the past 20 years. It was getting embarrassing turning down invitations year after year. It did however help remind us why Telluride is such a special place.

We have seen a lot of changes in town and on the mountain over the years. Most all of the changes have been good improvements. I do have a few suggestions: (i) make it possible to add days to 10 day or 6 day passes once we run out of days rather than having to buy a paper ticket; (ii)improve Chair 9 to make it run smoothly and be as comfortable as the other lifts on the mountain (it has become a longer lift ride after  20 years of skiing the Stairs, Plunge etc.); and,(iii) add some hike to terrain to remind us how great it was to hike up to Gold Hill on a powder morning.

Thanks for the opportunity to give some input. Hope we can ski a few runs this year.    

Dave's reply: Hi Roman. It sounds like the last 20 years have been the best!

Your suggestions are right on. I'll look into the product extension idea - that sounds reasonable to me. Regarding Chair 9, upgrading that lift is likely the subject of an upcoming blog - I'd like to have that discussion. As for hike-to terrain, this coming winter we will be opening the terrin on skiers right of the Prospect Bowl lift more frequently and not require guides such as in the past. The ski area experimented with that last spring and it went well. As you know, it takes a lot of snow to get reasonable coverage on that rugged terrain but we'll open it as soon as possible. As a skier, I support access overall.

I look forward to meeting you and skiing a few runs together. That would be great.

Hello.

It would be great to see the ski area retain its character and avoid the blaring music, the digital reader boards, the commercial aspects, etc. of other resorts (and ours). I think we pride ourselves partially on the peacefulness of our ski resort, at least in areas like Lift 9/6/Gold Hill, and it would be a shame to see it change to a flashy, not-about-skiing resort. Giuseppe's is one of the most peaceful and beautiful spots for a ski break but so sadly polluted by blaring music. Skiing is entertaining enough. With everything changing so fast in Telluride, would be great to keep the ski area real and all about skiing.

Thanks, it's great your interested in the town's comments.

Dave's reply: Thanks for your input Kara.

I think most ski areas have music at their outdoor eating areas and at the bottom of lifts to provide entertainment for the staff as well as the guest. I personally think the way to great guest service at a ski resort is through a great staff experience. The challenge is to find tunes that appeal to a broad range of listeners. The other option is to not have music at all, as you've suggested. I come from the school of thought that if the sound system is good (not some horrible distorted boom box), the music selection is not too edgy, the volume is appropriate, and the location is in a high density area - then it's appropriate. The digital signs can be useful communication tools if the messages are properly managed.

Sorry if it sounds like I'm not listening - I am. I just have a different opinion on those two issues :) Thanks again for your thoughts!

My family has been enjoying Telluride every winter for the last 4 years.  It's one of the most beautiful mountains we've ever skied on, and two years ago I officially had my best ski day ever at Telluride.  We hit it just right and had several feet of fresh powder.  

My question for you - how much snow does Telluride generally have on opening day?  Is Thanksgiving typically when you open?  We are used to the Summit County ski areas opening early, but with little skiable terrain.

Thanks and good luck!

Caroline

Dave's reply: We are scheduled to open on November 22nd. In all honesty, ski areas across the country start with less than full terrain in November. Personally, I like to ski as early as possible in spite of that reality because after several months off the snow I'm so anxious to make turns with the family and to feel the sensation of sliding again. The intermediate slopes which requrie less snow groom up nice in November. Enjoy the upcoming season Caroline!

Hello Dave,

I did a marketing internship there in '95...one of the best seasons I have ever had!  Since then have run photography operations at Northstar and Squaw...now living in Portland, Maine consulting.  The reason I let you know about my past is that Telluride holds a special place in my heart...just like everyone else that has visited T-ride.  Very few places can be viewed as "The Best" at something.  I would just ask that you make Telluride "The Best" at preserving the pure skiing experience that it has always been!

Oh...and if you need a marketing intern, my brother is available--he just finished the resort degree at Steamboat!

Dave's reply: Thanks for your comments! I agree that Telluride truly is the best ski resort. It would be criminal to undue that!

If your brother would like to talk with our Executive Director of Sales and Marketing, his name is Matt Skinner at mskinner@tellurideskiresort.com

Thanks JS.

Dave,

I would first like to congratulate you on this innovative idea of blogging.  One of the biggest problems I have seen in the past is the lack of communication from TelSki management regarding complaints and issues the locals have.

I understand the theory of becoming a world-class resort, which is something Telski has been buzzing about for many months.  My primary concern is that we don’t sacrifice the uniqueness of Telluride at the same time.  I get the concept of skier days and the need for more skiers every year, bigger numbers and more revenue.  But I think it is especially important to maintain what makes Telluride so special.  No local or visitor wants to see Telluride become another Aspen because it would destroy the very values that we hold dear.

Wish list – it would be nice to be able to play golf at a reasonable price!  While the Mountain Village has one of the best courses I have ever played and the greens and fairways are kept up beautifully, I can barely afford to play once during the summer.  I know several members of the Telluride Ski & Golf Club who have never had any objection that it is a semi-private course so I have never understood the need to keep the locals out.

Affordable skiing.  Let’s be frank Dave – this place is EXPENSIVE!!  Yes, the best way to take advantage of lift ticket deals is to work for the resort, but I need to be able to feed my family too.  I hate to have friends and family visit because it costs an arm and a leg for them to get here and then pay for the lift tickets and rentals.  I almost feel guilty.  It would be nice if you guys could come up with something affordable for locals to offer to out of town guests.

Regardless of the outcome, thanks again for creating a way to interact with your customers.  Best of luck.

Dave's reply: Hi Clarke. Thanks for your thoughts and comments.

Telluride is already unmatched on many levels. The setting, the views, the terrain, the free gondola connecting historic Telluride with Mountain Village, etc. I don't think anyone who lives or works here wants to loose those things that make Telluride the most special and unique alpine resort in North America.

Regarding our prices, I'm comfortable that we are priced right for the services and experiences we are offering. Most people are not aware of what it costs to run a ski and golf resort but believe me, it's expensive and getting more expensive each year. Telluride is not a "middle of the road" resort and our locals and visitors expect things to be well maintained and operated. This is our reality.

Thanks again for your comments. I appreciate your points.

Best of luck. Hope to see the same type of events that Meadows is know for!

Dave's reply: We're looking into the schedule of events right now. Thanks!

Hi we love ski PE

TSD

Dave's reply: I support it also! Kids need to get exercise and living in Telluride need the opportunity to learn to ski. Thanks Cindy.

Here's an idea:  I have heard of some ski areas that provide a "weekends only" ski pass.  I am a teacher and we work Monday through Friday (along with many others in the local work force)and can only ski weekends.  So a full season pass is not really something we will use to its full advantage.  Is this something you'd consider?  It would really be a nice perk to locals who have careers and can't ski all the time but love to ski when they can.

Thanks.

Dave's reply: We don't intend to change the season pass menu this season - it's already been published and sold. I've set up a new "Pricing and Product Development Committee" and will be analyzing many new ideas this spring for the 2008/09 season. Thanks Amy.

Hey Dave -

Welcome!  This is a very unique, politically active, opinionated town.  It is great!

As a teacher, I would like to ask that you consider a "weekend" pass option for teachers. ( I know this can lead to a "Me too!" attitude, but teachers are guaranteed to weekend warriors. ) We can very rarely ski other than weekends and holidays, and many of those days are spent visiting family, doing laundry, grading papers, etc...

Most of us buy passes, but $1000 for weekends and holidays is a real hit!

Regardless, this blog is very welcomed, as are you!  See you on the hill.

Dave's reply: Hi Colin - hey, did you and a bunch of other school teachers have lunch together and decide to lobby me on this or what? :) I see several more comments with the same question!

Hi Dave!  Welcome to Telluride!  

As a new teacher for the schoold district, I was hoping to recieve some kind of discount on a season pass.  Most of the other big resorts in the state give some kind of discount or even free passes to the teachers in the community.

Anything would help!

Thanks,

Kelley Glover

Dave's reply: You guys are ganging up on me now! ;-)

Hi Dave,  Welcome to town.  

I was wondering if you would be so kind as to entertain the option for a less expensive ski pass for teachers.

Many years ago ( I have been teaching here for 25 years) I poled the teachers and asked if they would purchase a pass for the student rate.

Upon calculating the results I found that Telski would make more money offering this option than by charging the full early bird rate for the few that purchase.

I just thought I would throw this out ther for you to ponder.

The more teachers on the slopes also helps keep and eye on our young ones. ( I remember seeing one spitting formt the chair lift which they were then busted for).

Thanks for your time and consideration.

Abby (Art Teacher)

Dave's reply: Hi Abby, Are you saying that most teachers who love to ski are not skiing because of the price? I find that a little hard to believe in Telluride!

Hi. I am a teacher at Telluride HS. Welcome to town!

I think it would be terrific if you'd consider giving teachers some free ski days, as we teach so many days and rarely get a chance to ski. Just a thought...and my colleagues suport this idea (naturally!) :)

PS Will your daughter be attending school here?

Dave's reply: You guys are awesome! Yes, my daughter already started school and loves it.

Hi Dave,

Congratulations on the new position! Also, thanks for making yourself so available through this blog.

We have been long time visitors to Telluride and just bought a place in town. I was wondering whether anything is being done to improve snow making so that early season skiing is better. We love to come at Thanksgiving. However, the last couple of years were extremely limited with just Lift 4 open. Just having Lift 4 open is very dangerous because it becomes so overcrowded. It would be great if there was snowmaking coverage over to lift 5 so at least that terrain was accesible.

Thanks,

Mike

Dave's reply: Hi Mike, we're spending over $650,000 on snowmaking projects this year replacing underground water lines to provide more capacity in the Lift 1 and Lift 4 area and purchasing some new guns. We're ramping up an analysis to line out what we need to do to enhance our snowmaking system and to determine the priorities.

Dave:  My family has spent 4-10 weeks in Telluride each year for 11 years and plan to continue doing so. This blog is an encouraging development.  It is good to think the CEO is interested in residents, part-time residents and visitors and their experience.  Most of Telluride and Mountain Village seems to focus on selling real estate and a realtor's wishes are not necessarily the same those of us who are there to have fun.  I hope you continue to sample and consider the thoughts of a broad group.

My thought is that the visitor flow needs to be increased through reopening the Peaks as a mid-priced hotel and the development of a few similar properties.  That will support the development of a few more restaurants, bars and other amenities.  The challenge will be to do that while maintaing the laid-back atmosphere.  Those are not incompatible and, if it were easy, you would not be paid the big bucks.

Dave's reply: Hi Bert, It will be interesting to see who purchases the Peaks. We're working on it too. I'm sure it will be resolved soon. The spa opened back up and looks very nice with the remodel complete. Work is continuing on the rooms in order to be open prior to X-Mas.

I'm personally very interested in the long-term operating aspects of Telluride Ski and Golf. That orientation is often different than the goals of quick-turn real estate ventures. I'm not down on the real estate industry at all but I believe the ski and golf company as well as the elected officials have to orient on providing a good balance between the capacities of recreation, commercial, transportation, parking, hot beds and cold beds. Real estate development plays an important role but good resort planning is what determines how the end result functions in the long run - in my humble opinion.

HI DAVE;

MY WIFE AND I HAVE BEEN COMING TO TELLURIDE TO SKI FOR THE LAST 15 YEARS. WE ARE BOTH SENIORS. WE'VE OFTEN THOUGHT IT WOULD BE GREAT TO HAVE A SENIOR WEEK. TELLURIDE HAS ALMOST EVERY OTHER KIND OF WEEK. MOST OF US OUR AGE LIKE TO COME OUT WHEN IT'S RELATIVELY QUIET,LIKE THE MIDDLE OF JANUARY OR EARLY FEBRUARY. THAT SHOULD WORK WELL FOR YOU. AS WE GET OLDER OUR BODIES CHANGE AND SO WE SHOULD ADAPT OUR SKIING TO MEET OUR PHYSICAL LIMITATIONS. WE COULD USE ADVICE FROM  FROM THOSE WHO UNDERSTAND OUR PROBLEMS. WE COULD ALSO USE HELP IN SELECTING NEW EQUIPMENT.(SOMETIMES I THINK SOME OF THE STUFF WE HAVE IS ALMOST AS OLD AS WE ARE.)

SENIORS HAVE A LOT IN COMMON WITH EACH OTHER AND ARE GENERALLY A VERY SOCIAL GROUP.

WE'D LOVE TO TALK TO YOU ABOUT THIS IDEA.

ANY HOW, GOOD LUCK WITH YOUR NEW JOB.

                                      DAVE

Dave's reply: Hi Dave. I think that is a great idea. Please feel free to contact me directly at driley@tellurideskiresort.com I'd love to follow up with you on this.

Hi Dave,

Congratulations on being named Telluride's CEO.   Having known and worked with Dave in Angel Fire, Telluride is very lucky to have Dave heading up the team.  I have kept up online with all the great progress you have made in Oregon.  Barbie and I have been booking guests at Telluride for the last five years, and we have always had great success!  We try to visit and call on clients once a year, and it is always our favorite place to call on.  We will look you up on our next visit.  Tell Noreen we said hi!

Kyle and Barbie

Dave's reply: Great to hear from you Kyle and Barbie! I also talked with Robin May the other day. Sounds like many of the old gang are still in town. We look forward to seeing you this winter and also want to visit you all in Angel Fire. Thanks for logging on and blogging!

Hi Dave,

I am a skier that lives in oregon.  I ski at MHM all the time and was a big fan of your blog there.  I have skiied at Telluride a few times and I am willing to bet it will be ten times better with you there. Congrats on you new job

Dave's reply: Thanks for the nice comments Chris! One of the main reasons Mt. Hood Meadows is able to offer the experience you are familiar with is because of the team who works there. They are really a great group of people.

I've learned that I'm also blessed with a really super group of people at the Telluride Ski and Golf Company! I've had so much fun in my first 2 months here - they have all been so welcoming and helpful.

Hope to see you in Telluride soon! Thanks again.

Hello Mr Dave Riley

I am a brazilian studenty of mechanical engineer at Maringa State University and I wiil do a exchange in your country(USA) in the period from december/07 to march/08, with J-1 visa to work. I have experience in jobs like waiter, host and cashier. I have been seen that the Telluride county is one of the most intersting city to work in the winter's season (some friends had been worked in Telluride in the season of 2005/06 and they liked very much)  .

Well, I would like know, How I may get a job at Telluride Ski Resort?

Thanks for the opportunity and attetion and I hope work in Telluride

Frederico O. Uemura

Dave's reply: Hi Frederico! Thank you for your interest in working for Telluride Ski and Golf Company. Please contact our Human Resources Manager, Janice Todd at jtodd@tellurideskiresort.com or her office number is 970-728-7459. I hope to see you this winter!

Hello Dave,

Welcome to town and thanks for opening the lines of communication for all to see. I agree with a lot of points Clarke made in his post, mainly the fact that it's expensive to ski here.

This year the merchant rate skyrocketed and it hurts badly. I understand Telski needs to make money. What would be nice is if we got something in return.

I'm happy to hear that the hike to terrain off of Prospect will be opened sooner but that doesn't make me feel better about paying way more for ski passes for myself and my family. Why not let us hike all the way to the top of Palmyra to ski that when conditions are good? We got to do it in the past, why not put a gate at the top of Mountain Quail and let people go?

Also, Gold Hill should be open all the way across.

A few avalaunchers and some extra patrolers and we'd have some of the sickest terrain all in perfect view from the Prospect lift the whole ride up. Tourists would love it and more advanced skiers would have way more options.

If the forest service wants to put a gate in for lower bear creek access, can we get that closure dropped?  From what I hear there are safe routes down; if a backcountry gate releases liability for the ski area, why not present a strong safety campaign and open it up? I've seen too many good people loose their passes for two years and that seems way too harsh for something that would be laughed at in Europe, where your life is in your own hands and you have personal responsibility not to be an idiot, as it should be here.

Any and all of these things would make a whole lot of people feel a lot better about paying as much as we do for our passes.

Too save on costs, why not take the yellow coat security guys that hang out by the boundary rope and make them ski patrolers and send them to help control the entire length of Gold Hill. They'd love it and let's face it, who wants to stand around all day waiting to tattle on someone?

Lastly, straight and sideways skiers that want challenging terrain and have money will go to mountains that offer this kind of terrain. Telluride already has a good reputation in this area but why not blow us out of the water? Locals want more steeps and cliffs. Once word got out that Telluride opened all this up, I'll bet you'd increase your numbers quickly, and since we'd have all this "new" terrain, we wouldn't notice the increase in skier days much on the hill but you might notice the revenue.

I think this would be a win win situation for so many involved. Let's face it, everyone wants to be a better skier at some point, that's the fun of it. As our skier population ages, everyone is going to want something steeper and more challenging and the kids are going to be on a whole different level.

Telluride could be an even better factory for world class free-skiers.

Thanks for listening, and if you'd like to throw ideas around over a beer or non-alcoholic beverage, ask the bartenders at Allred's where you can find me.

Steve

Dave's reply: Hi Steve. I'm all for win-win ideas and I completely agree that people should take personal responsibility.

I do take exception to the comment that your not getting anything in return for your investment in a ski pass though - that's hitting below the belt :(

Regarding the concept of opening more terrain, as a skier since the early age of 6, I'm generally in favor of more access. As a ski resort operator, I'm in favor of being responsible and systematic in getting there. In that light, I plan on spending time this winter looking at the opportunities and constraints. Actually, that process has already started.

In the meantime, a closure is a closure and people who choose to violate one will experience consequences. Sorry to sound harsh but we all need to play by the rules and there is nothing confusing about a rope line or sign that says closed.

I'd be happy to talk with you further about this! Thanks for your comments - I totally appreciate your passion. The ski industry would be dead without people like you.

Dave,

You are the latest in a stream of owners and CEO's, all of whom execute their vision just long enough to upset the community economics and the flavor of the town.

I hope you find a formula that works...and that you and Chuck actually have the guts to stick it out.

Please remember that we are a community, and have been here much longer than the current TSG dream, and will have to be here long after you are done.  Try to fit in, play nice and remember that people live here.

Anyone who holds a position such as mine in a mountain town has to have a collaborative style and should be sensitive to the needs and expectations of the residents. As you know though, the residents don't always agree upon what they want - and at times their needs are not compatible with the ski area's needs.

A great opportunity exists in this context though. Due to the fact that ski towns also attract very creative, committed and bright people (both as visitors and locals) we have the opportunity to work together to make sure that we do the right thing. A great way to create that is to have open and honest communication.

Dave,

Welcome to Telluride!  I'm sure you're settling in nicely.  You got here just in time...

I grew up in Portland and have enjoyed your tenure at Mount Hood Meadows, particulary your impact on the Heather Canyon access.  Its a much better mountain now than when I was a kid.  I do have a soft spot for the old Texas lift experience, it toughened me up as a youngster.  Now I live down the hill at the bottom of Chair 7, and my wife Kate and I love having a mountain like ours out my back door.  We truly are blessed.

Freedom and access are important to a lot of Telluride skiers, and your resume is one of the best.  Thanks to  you and the folks at TSG for the upper Prospect Bowl hike-to access.  It's an important step in developing our area for the best.  I skied at Bridger Bowl for 5 years before moving down here, and really enjoyed their access policies - mandatory checks at the gate for your beacon, shovel & partner.  That's patrol labor well spent - making sure that we all knew what we were getting into.   The Bridger Bowl Ridge was a huge influence on Silverton Mountain, which is a cool mountain concept.  Over here, we have a lot of different kinds of users here than Bridger or Silverton, and some of them don't know what they're getting themselves into, and making waves for others who do.  Considering an educative approach to off-piste access is something to think about.  Paying for the security detail that makes some skiers do dumb things and then get hurt or arrested for it isn't money well spent, nor is it a safety-oriented policy.  Everybody loses in that situation.

I agree that this will take some time and research, and its great to learn about your insights and support for the skier experience at Telluride.

I look forward to meeting you in person and taking some laps!

When you're ready to consider revamping Guiseppe's, please contact us down here at Steeprock Builders - we're a little green building company in the area, and it'd be a pleasure to build you a perfect little LEED-certified, solar-powered lunch lodge.  

Thanks for the opportunity to chat.  

Cheers,

Nathan CS Frerichs

Dave's reply: Hi Nathan. Thank you for the nice commments and thoughts. It sounds like you and Kate are living the dream at Lift 7.

The last project I was involved with at Mt. Hood Meadows before I left in July was the Forest Service approval and the start of construction of a new ski patrol headquarters building at the top of Mt. Hood Express. It is that resort's first LEED building and a very fun project. It was a little sad to leave before I could see the finished product - pictures will have to suffice.

This whole thing about access, personal responsibility, avalanche control, and skier education is quite an issue across the west. Skiing and riding has evolved so much with the new equipment available now. Freshies are in high demand by people on fatties. Lightweight but high-performance backcountry equipment is changing the sport as we know it - and causing ski area operators to re-think policy - those who are willing to think anyway :)

Hope to meet you and Kate some day and make a few turns. I'll keep your company in mind also. Enjoy the upcoming Indian Summer in beautiful Telluride!

Hi Dave, and welcome to Telluride!

Your blog is a terrific way to gather feedback and open dialog within the community of skiers, locals and guests alike. And it appears to be working quite well.

My husband and I have owned a condo in Telluride Lodge near the base of lift 7 for the past 15 years. We first came out with our local ski club from Toledo, Ohio. We fell in love with Telluride because it was funky and had terrific ski terrain. We are avid skiers, and appreciate the uniqueness, diversity and natural beauty that Telluride offers.

Reading through the comments and your replies, it seems you share a skier's perspective, versus a developer's perspective — which is a positive. You may find interesting and enlightning, a book written by Telluride local Hal Clifford, titled "Downhill Slide". Hal writes about the negative effect corporations have had on the skiing experience and the skiing industry in general.

High speed lifts at #7 and #9 are not a high priority for us, nor is a proliferation of high end on-hill dining experiences. Please strive to keep Telluride true to Telluride, and try to keep a reign on lift tickets as best you can from a business standpoint.

Good luck in your new endeavor.

Debi Koltoniak

Dave's reply: Hi Debi. It's nice to hear your comments. Thank you.

I read Downhill Slide by Hal Clifford a number of years ago. With all due respect to Hal, while some of his points were valid, I can't agree with how he characterized the entire ski industry. It was brutal and unfair to many great people. The book went too far and essentially insulted the entire ski industry. In doing so, the important message was wasted in the sense that it turned off literally all ski area managers and owners - IMHO.

While there are exceptions, most people in the ski industry are people just like you and I who love the mountains more than anything, care about the environment, and care about the experience we all have at our beloved local ski resort. I've sat in many ski area staff meetings with people who are trying to make a good living, raise a family, and live the dream of a career in the ski industry. I've heard them express how frustrated they are that they are somehow "branded" as part of an evil "corporation" when in reality they are great mountain people who bag peaks on their days off.

That's not fair or right.

Personally, I get a little frustrated myself with the anti-ski-corporation talk. Heck, I run a ski corp. and still feel like a real guy who likes to ski uncut powder as much as the next guy! Many (if not most) of us who operate ski areas care deeply about the character of our local mountain town, the environment, as well as the economics.

Anyway, the concept of upgrading Lift 9 and Lift 7 as well as the idea of providing expanded on-mountain dining options are projects which will be met with people who agree and don't agree.

We'll have plenty of opportunities to discuss those projects - and others - right here on this blog!

Thanks again for your comments Debi. You clearly love Telluride! I'd enjoy making some turns with you someday and talking about this further  :-)

Hello Dave.  Thanks for having this blog and being willing to listen to people's ideas and complaints.  My wife and I have been coming to Telluride for the past 10 years, on average 20 days a year, to both ski and hike.  Because of my background, the economics of the resort have always interested me.  It appears that until recently, the resort was partially financed by real estate sales in MV, but now that the lots have all been sold, it seems that operating at a profit is going to be a challenge.  The marketing strategy of targeting the rich to "really" rich made sense when trying to sell megabuck lots, but now you have to target a wider spectrum.  More hotel rooms seems a good first step.  Telluride is, in fact, more difficult to get to than other Colorado resorts.  The Summit County resorts get lots of Front Range skiers in addition to the out-of-state tourists, and that's their big income advantage.  We live in Colorado Springs, and most of our fellow skiers here think that Telluride is too far and too expensive.  It's true that it does cost more to get there and the lodging costs are higher, but I've actually done a "cost per run" calculation by dividing the total cost of a 3 day stay in Telluride by the number of runs taken over that 3 days.  It comes out cheaper than the Summit County resorts, plus the quality of the experience is light years better in Telluride (no standing in line for 30+ minutes, muttering about the wait).  There must be a way to communicate that.  

I don't envy you your task to keep  Telluride what it is and yet somehow get more people there.  There have been some pretty good ideas in the comments.  Here are a couple minor, kind of mundane, items:

* Big Billie's needs a facelift, and a better menu, with better quality. This facility has gone downhill over the past few years.

* More "policing" of skiers and boarders at the base of lift 10 would be helpful.  I saw several near collisions by speeders last year.

* Tissues in the restrooms.

Telluride is our favorite place to ski.  You have an excellent ski school, and whoever is in charge of operator training is to be complimented, as your operators are the most polite and friendly group we've encountered.

Good luck.

Dave's reply: Hi Mike, thanks for the comments and specific suggestions.

While we do have some real estate left and are very interested in how others are developing or re-developing responsibly (especially near the village core and town), we're re-focusing as a first-class "operating resort".

We are excited about the things that make Telluride ... Telluride -- and on the elements that make an alpine experience great.

Why is it necessary to raise the price of the season pass when not purchased in July? The locals here always end up at the bottom of the pile.

Dave's reply: We don't mean to put a monkey on your back. We'll revisit that timing policy for the future. It seems a little early to me also. Thank you for your comment.

Hello Dave,

Welcome to Telluride and the ski area.  I think it's great that you're opening up a dialogue with those who share an interest in the ski area.  I've only read a handful of the messages, but can see you're taking the time to respond thoughtfully.

I suppose this gives me an opportunity to speak up prior to my annual letter to the editor (Daily Planet) calling for the return to the old Milk Run in its ungroomed state; complete with unfettered access to the general public (not wit